My name is Diane Golden, I am a marketer with 10 years of experience working for a top company, and I have recently decided to start my own blog to share useful information with those who are interested in marketing.
This blog contains notes about my years of experience in the practical application of marketing, especially trade marketing. How to do marketing with your own hands – that’s the ideological and practical content of this site, and let the reader find something of what is set forth useful, I will be glad.
The main focus of this blog is the creation and application of an effective marketing plan for business. I have worked with many businesses, different areas, so there is something to share with you.
When a company plans to scale or launch a new product, it can go two ways.
The first is to let things run their course and solve problems as they come in. The disadvantage of this option is that it can take a long time to solve problems due to sudden problems, disruption of deadlines and unclear end result. In addition, the development of business without a goal and cost accounting will lead to a lot of costs.
The goals and functions of marketing: about the main things and on the serious side
The second option: to develop a marketing plan. Write down the goals and objectives, determine the budget, timelines and performers. This helps to save time and money in the future.