Mistakes in making a marketing plan
A marketing plan is a long-term guide to achieving key business goals. The document takes into account the specifics of the company, the needs of customers
Author: Golden Diane
The 4Ps of marketing. The basic model of the marketing mix concept
One of the most famous and popular marketing concepts is the 4P (Pi) or marketing mix concept. This idea appeared in 1964, when Neil Borden published his article “The Marketing Mix Concept”
SOSTAC model – planning strategies
The SOSTAC model is a marketing or effective marketing strategy planning model based on 6 mandatory components:
Classic marketing plan
The classic marketing plan has been in use for many years, and its principles are simple and well-established.
Advantages and disadvantages
A marketing plan allows you to keep your focus on your goals, assess where your business is at and, if necessary, “roll back” a step to correct something.
Structure of the marketing plan
Of course, the content of the marketing plan is very much correlated with the size of the business, the range of the company, the geography of activities, etc., but in general, is built on the same principle.