Why you need a marketing plan
A marketing plan is a kind of zoomed-in Google Map. It is not enough to see the final destination, it is important to understand what points to go through and where to turn to get to the right place.
Category: Basic concepts
A marketing plan is a step-by-step guide to achieving the short- and long-term goals of a company or project. Most often the document contains a set of actions necessary to implement the brand strategy.
What marketing plans are
There is no strict division of marketing plans. It all depends on the goals and objectives of the business. Most often plans are divided by time, purpose, and model.