What Are Family Office Services
There are different ways of managing wealth for high-net-worth individuals — from complete immersion in the financial affairs by the…
Category: Marketing plan types
The purpose of a marketing plan is to systematize marketing activities in one place, making it easier to monitor and calculate results.
Effective Marketing Plan: A Blueprint for Success
In today’s competitive business landscape, an effective marketing plan is the foundation of success for any company, big or small.…
The 4Ps of marketing. The basic model of the marketing mix concept
One of the most famous and popular marketing concepts is the 4P (Pi) or marketing mix concept. This idea appeared in 1964, when Neil Borden published his article “The Marketing Mix Concept”
SOSTAC model – planning strategies
The SOSTAC model is a marketing or effective marketing strategy planning model based on 6 mandatory components:
Classic marketing plan
The classic marketing plan has been in use for many years, and its principles are simple and well-established.