The SOSTAC model is a marketing or effective marketing strategy planning model based on 6 mandatory components:
Situation analysis – analysis of the current situation
Objectives is the goal we are going to achieve
Strategy – strategy, how we are going to reach the goal
Tactics – Tactics – What we are going to use to achieve the objective
Action – specific actions, goals and timelines
Control – control – how we will understand that we have achieved the goal, by what indicators.
SOSTAC model is both simple and complex. Simple – because the elements seem to all clear, simple and logical. It is complicated because it is often difficult to identify them in practice.
The SOSTAC planning model is frequently used in marketing strategy development
Why SOSTAC?
Developing a SOSTAC marketing plan allows you to set adequate goals for the development of your project, as well as determine what actions need to be performed to achieve those goals. All of this will happen within the framework of your defined development strategy, as well as under the reliable control of the reports worked out in advance.
What does SOSTAC consist of
SOSTAC stands for:
Situation.
The first step in marketing planning is to analyze your current situation. This is an overview of your project – who you are, what you do, and how you sell online. External and internal factors affecting your business are also considered. It is an analysis of where the company is now:
Objectives.
The second step of your marketing plan system should be to focus on your goals. When you have defined your objective, it is important to make it as precise and unambiguous as possible. What does the company want to achieve?
strategy.
Strategy tells you how you are going to achieve your goals. This is a general idea of how to achieve the goals. How are the goals going to be
achieved?
Tactics.
Tactics contain the specific tools you plan to use to accomplish the goals of your marketing plan. As you build your strategy, you’ll describe each of the tactics in more detail, as well as provide specific key performance indicators for each tactic.
Action.
The fifth step of your marketing planning system focuses on how to put your plans into action. The action section covers what must be done in each of the tactics listed in the previous section of the SOSTAC plan to realize its goals. Who does what?
Control.
Intermediate Outcomes
Controlling the execution of the plan.
Measuring the effectiveness of marketing programs
This step is where KPIs are monitored. That is, indicators that will tell us whether we achieve our goals or not. And if we do, then how well and effectively.
For example, you can evaluate the investment in advertising on the cost of attracting customers or on the ROI.
